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Jason Jeffery, group business development director, and Lucien Spooner, group marketing manager, discuss the e-commerce unboxing experience value. The company emphasizes balancing usability in e-commerce applications and leveraging design to deliver aesthetic and practical value without compromising functionality.

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Heico Sandee, founder and co-CEO of Smart Robotics, highlights how the company’s AI-driven automation solutions are transforming productivity in the packaging industry. He notes that stricter regulations, along with rising energy and labor costs, are accelerating the demand for automation.

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